Wise MediaI.T. CONSULTANCY
Section 3 of 10CTO Vision

The CTO's Strategic Vision (The "Why")

This hardware switch is the critical enabler for our next two major product launches. Building these on the cloud would be prohibitively expensive and offer a worse customer experience.

ProductCTO's AdvantageELI5 Explanation
WiseWare Business Workspaces (Wise OS Workspaces)Premium Video Quality, Zero CostThe ZimaBoard's special "video chip" handles high-performance desktop streaming (like Netflix for a computer screen) for free, delivering a fast, premium experience our rental-based competitors can't match.
WiseCloud Home HubFamily Powerhouse: Games, Movies, CollabThis hub handles family services (movies via Plex/Jellyfin, games via RetroArch, chat, and calls). The hardware's video encoding power is essential for smooth 4K movie streaming and fast retro game emulation. Trying this in the public cloud would cost a fortune and give poor performance.

Boosting Our Entire Software Stack

To be clear, the WiseWare Business Workspaces are fast, secure remote virtual desktops(running Windows or Linux) that our team and clients can access from anywhere. This hardware change provides a massive performance boost to our entire software stack, which is built on powerful open-source platforms:

  • Axigen Mail: Our professional email server.
  • Nextcloud: Our private "Google Drive" and collaboration suite.
  • Krayin CRM: Our core sales and customer management tool.
  • Mautic: Our marketing automation platform.
  • Espo CRM: Our secondary CRM and business management tool.

By moving from throttled, shared cloud servers to dedicated, high-speed hardware (especially with fast SSDs and a powerful video chip), the user experience for this entire stack will be transformed. The CRM will be instant, email searches will be immediate, and Nextcloud file syncing will be seamless. All lag and unresponsiveness will be eliminated.